Slydepay- an electronic and online funds transfer service that enables signed up users to make payments and receive money engaged Now Available Africa Ltd Africa was taked to to come up with an exciting creative campaign with the objective of building awareness and driving downloads among young professionals between the ages of 25 and 35.
After analyzing the market, the competition, the consumer and the brand, we realized that being disruptive was the surest way to make an impact, and create a campaign which gets the target’s emotions, rather than the features and functions of the product, thus the execution of the Pay Like A Boss campaign.
We brought the campaign to life and managed it through key strategic online and offline platforms by:
Digital: By developing and creating creative and strategic content for all the relevant digital channels and community management
Media Planning, Strategy and Management: selecting the right media channels, buying, placing and monitoring.
Out of Home: Creative design for out of home communications including billboards and ATM screens
Print: Designing creatives for newspaper ads, flyers, etc.
Music Production: Partnering with one of Ghana’s fine artistes to create a soundtrack titled Pay Like A Boss for the campaign and video for the Soundtrack
Video: Creation and production of 2 high quality skits for the campaign
TV Show: Collaborated with ‘Kejetia Vs Makola’, a popular Ghanaian hilarious show that airs on Prime time TV and on YouTube, to creatively communicate the SlydePay app and its benefits.
September 9, 2018