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Sky Girls Ghana

Sky Girls Ghana

SKY Girls Ghana, the brain child of the Bill and Malinda Gates Foundation, under the consultancy of Good Business UK, also currently exists in Botswana and Uganda as a teen-led movement that seeks to empower teenagers to build their confidence and make the right life choices. Although fun in its flavour, SKY has a serious objective to create a smoke-free generation by stripping the aspiration from smoking. Now Available Africa Ltd Africa was tasked with the execution of pre-campaign research, analysis of findings and translating them into development and execution of a full 360 behavioral change campaign targeted at teen girls within Accra. Among key projects developed as part of this campaign are:

Research into target audience, and eventual launch of the SKY Girls teen movement in Accra, growing membership to over 30,000 under 18 months.

Management of SKY’s digital presence- Creation of social media channels, strategy, content development& design, and community management resulting in an actively engaged fan base of over 100,000 across platforms.

We have successfully established and maintained partnerships with relevant media platforms.

Magazine- Conducting pre-tests to gauge target’s media consumption habits, graphic design, content development, publishing and distribution of bi-monthly magazines at 40,000 copies per edition

Below the line activations – Coordinating and organising events involving over 250 schools in Accra, and in over 50 residential communities. 

Videos – Creating and producing high quality video content for distribution across online and offline channels including vlogs and 2 feature length movies with more than half a million views on Youtube.

Radio show – Creating content for weekly radio shows

Out of Home Communication – Creating and implementing design for out of home communications including billboards, bus shelters, bus branding and graffiti.